TECHNOLOGY MEETS ART

The motivation behind this project was to create an interactive museum experience which is accessible to visitors of all ages. Many common techniques that are currently popular are inherently exclusive or have significant technological barriers. AR experiences usually can only be enjoyed indirectly through a device screen, and VR headsets commonly have an age rating of 12 or even 13+. By focusing on the physical activity of working with building blocks, and using projection for the virtual environment, these limitations can be overcome.

Since opening the first Animaker installation two years ago, more than 80,000 animals have been scanned and identified (as of December 2019). Evaluation of visitor feedback at The Tech Interactive shows that we were able to achieve our goal of introducing people of all ages to advanced A.I. and computer vision concepts in a fun and approachable way. We’re especially happy about the relatively long average engagement time of around 15 minutes, and the fact that engagement of female visitors is clearly above average (just over 60% of users are female).

Animaker represents a new direction for OMAi. We incorporated experimental techniques and collaborated with international partners from different fields of expertise. At the same time we continue to follow the path of our core motive: spontaneous creativity.

Meet the Head Exchange Program, jokingly also known as the OMAi Brain Scanner. Put your head inside, and get a personal audiovisual art experience. LEDs flashing to the music turn the inside of the sphere into a one-man disco. In the meantime, to the onlookers it seems they can look inside your mind.

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